Wilson plays Natalie, a somewhat surly New York architect who definitely hates rom-coms, even though she's absolutely fluent in all their traumatic little tics. (She's introduced watching "Pretty Woman" as a kid, simplest to be informed by way of her mother that such happy endings aren't for the likes of her.) Underappreciated at paintings and insecure, Natalie pooh-poohs the inspiration that her work friend Josh
(Adam Devine, like Wilson, a veteran of the "Pitch Perfect" films) may have emotions for her, in spite of all those invitations to enroll in him at quirky submit-paintings activities. Soon enough, although (indeed, nearly too soon), Natalie suffers a head blow, awakening inside the clinic to the plush lines of the subject from "A Summer Place" and a good-looking medical doctor mooning over her. "What Men Want" employs a comparable device to kick-start its plot, however the outcomes here are more innovative. Yes, Natalie is suddenly trapped within a romantic comedy, one wherein a dashing billionaire with chiseled abs (Liam Hemsworth) starts wooing her, while Josh saves the life of a yoga ambassador/model ("Quantico's" Priyanka Chopra), who at once falls for him. Although there are lots of benefits to dwelling in rom-com land -- inclusive of get entry to to a remarkable cloth cabinet, impossibly large apartment, and assist from a gay satisfactory friend (Brandon Scott Jones) blissfully unencumbered by using work worries -- Natalie desperately wants to ruin the spell.
The hassle is that she's uncertain what will unfastened her, main to a rather amusing collection of trials and mistakes earlier than "Isn't It Romantic" reaches its fulfilling (if like everything else in the movie, carefully chaste) climax. Wilson places all of her abilities to apply, including her comedic chops and making a song, the latter shown off in jauntily choreographed, rom-com-worthy production numbers. She's surrounded by way of a sport institution earnestly portraying directly males and females, at the same time as all the little technical info -- from the song to the production design -- niftily enhance the surreality of this exchange universe. Todd Strauss-Schulson directed from a screenplay through Erin Cardillo,
Dana Fox and Katie Silberman, and nobody can accuse them of overstaying their welcome, in a movie that runs much less than ninety minutes. In reality, a chunk more set-up would possibly have benefited the early going, but abundant strength generally includes the story along. A logical match for Valentine's Day,
"Isn't It Romantic" will actually release on Netflix outside america and Canada, joining the streaming carrier's fertile romantic comedy area of interest. While that launch pattern would possibly make feel for a relatively modest venture, given the gang-eye-catching components of this Rebel yell, like its self-deprecating protagonist, that might be selling its attraction a bit short.
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